

Happy Meal Prep
White-label SaaS platform for meal prep businesses
product + ecommerce + web100+ brands deployed
I work across product, web and brand, so strategy, interface and visual direction stay connected instead of getting lost between handoffs.
Product strategy, UX/UI, prototypes and AI-assisted MVPs for new products and complex workflows.
Websites and ecommerce experiences designed to be clear, fast and easy to use.
Logos, identity systems, typography and visual direction built to work across product and marketing.
Campaigns, sales materials, social graphics, packaging and the everyday design work brands need.
Billy is one of those designers everyone loves working with. He jumps in, asks the right questions, and always brings smart, practical ideas. Reliable, positive, and easy to collaborate with.
I’ve seen Billy take projects from messy ideas to polished, production-ready designs. He cares about the craft, owns his work, and always pushes for the best possible outcome.
By far the best designer I've ever worked with. He truly understood the look I was going for and completely nailed it! I would highly recommend Billy as a designer, you simply just won't find anyone better!

I'm Billy Karafiloski, a New Jersey-based senior product and visual designer with 10+ years across SaaS, ecommerce, web, mobile and brand. I work across strategy, UX/UI and visual systems to move ideas from concept toward working products.
I like complex problems, clear systems and work that leaves the design file.
MORE ABOUT MESenior Product Designer / Freelance
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