How to Choose Fonts for Your Brand (Plus 10 Modern Pairings)
The right font does half the talking before anyone reads a word. Here is how to choose one, how to pair two, and 10 modern combinations you can use today.
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How to Choose Brand Colors That Work on Screen and in Print
Picking colors you like is the easy part. Picking colors that stay readable, recognizable and consistent everywhere is the real job.
What Belongs at the Top of an Ecommerce Product Page
Most shoppers decide in the first screen of a product page. Here is what earns a spot up there, and what can wait.
How to Give Design Feedback That Gets Better Results
Notes like "make it pop" lead to more rounds, not better design. Here is how to give feedback a designer can actually use.
How to Design Onboarding That Gets People to Their First Win
Most people leave a new product because they got lost, not because they disliked it. Good onboarding makes sure they never have to guess what comes next.
Is Your Website Ready for AI Search?
More people now ask an AI before they visit a website. The sites it recommends are usually just the clearest ones.
What an MVP Actually Needs Before Launch (and What Can Wait)
AI made building a first version cheap. Deciding what belongs in it is still the hard part.
Why Your Marketing Doesn’t Look Like Your Brand Anymore
Every AI app has its own look. Use five of them, and your brand starts to look like five different companies.
AI Can Make a Logo. The Hard Part Comes Next.
AI is getting very good at generating logo ideas. The more interesting design work starts after you pick one.
A Few Moves Ahead
Chess changed the way I notice patterns. Over time, I realized product design was teaching me to think the same way.